Wikipedia is among the top 5 non-profit websites in terms of traffic. Wikipedia offers free encyclopedia with over 30 million articles in 287 languages, including over 4.3 million in the English Wikipedia. These all articles are written by volunteers and are monitored by Wikipedia’s editors. In a survey for 1000 random words searched Wikipedia ranked 1 for 52% and 2 for the next 24% and it ranked on the first page of 99% of keywords. Now that’s a big search engine impact. Wikipedia also serves 365 million readers worldwide which makes it the most readable article base website on internet.
But how does it affect SEO industry and its process?
Why Wikipedia Pages Rank so well?
The answer is simple; Wikipedia pages have non-promoting unique articles that are aptly cited. Secondly Wiki pages receive enormous inbound links from all sorts of domains. Even I created back link to wiki pages 2-3 times in this article. Wikipedia have a domain authority of 100/100 (on Open site explorer) which is a score that only a few web sites have.
Link Building on Wikipedia
Wikipedia uses Nofollow rel in all the backlinks, so no link juice or SEO value is passed on. But Wikipedia receives such a huge traffic that if links are placed in right position can generate good amount of traffic. Creating a Wikipedia page also enhances brand value and recognition but creating a Wiki page is a difficult task. Wikipedia uses citation to judge notability of the subject. These citations can be from different backgrounds such as books, web sources, journals etc. Getting a biography published in Wikipedia is even more difficult because of the citation issues.
What articles you can publish on Wikipedia:
Company: It doesn’t matter whether the company is too big or not, Wikipedia guides that if the firm has done some notable work than it can be added to the encyclopedia. Find out any “blue chip” project that your company is associated with; create a back link on that blue chip client’s wiki page.
Person: Anyone who has done something notable like if he is published in any sort of journals or has written some papers can have his encyclopedia, only key here is how you project that person.
Link on references: If any article on Wiki has some technical aspect that you can cite or refer then create a backlink on reference.
Image SEO via Wikipedia:
Wikipedia can also be used to promote Images on a very large scale. Upload all your images on common. Images need not to be used on any articles, they Rank great in Google Image search.
Just keep in mind:
Upload image on Wiki Upload wizard here.
Choose right copyright certification. If you have no copyright issue then choose common (on Common wikipedia allows to upload images that can be shared and used).
Write accurate description and title.
Wikipedia also allows deletion of the uploaded images.
Wiki-PR is a website that provides assistance in creating wiki pages. Wiki-PR is famous for creating illusive content so to mislead editors. Wikipedia have also appointed many editors for investigate pages that were created by web sites like Wiki-PR. Web sites like Wiki-PR degrades the content of Wikipedia, they use Sockpuppet (Internet) to promote the notability of the subject, SockPuppet is creating fake identity.
Tips to Create Wiki page:
Gather high authority on-line citations: High authority web sites like .edu and .gov that are considered as unbiased. Blogs and articles that are posted on other domains do not have that much dominance.
“Mind Your Language”: While submitting article about your subject, always use a formal tone with a neutral point of view. Do not over praise the subject, write only facts and important details.
Use Talk Page: Use Wikipedia talk page to communicate with the editors. Ask them about the shortcomings of the article and improve the articles. Live chat and other tools are also available to gather information about the submissions.
Resubmit: It could take a while before you can actually put an article on Wikipedia so keep on improving the content and submit again for reconsideration.
You need not to create fake references and citations; just by choosing right words and referencing to good places you can add your own Wikipedia page. We can also try to create a Wiki page by closely following Wiki’s guidelines and projecting the subject as notable.