How we helped
Auriga took the understanding from their design team about all products and identified the gaps.
We defined a set of principles and create guidelines for how and when design elements should be used – it includes color palettes, typography, iconography, and imagery. We also created a core digital assets library of common design elements to rapidly do new design and development work
The experience of all products of Practo now feels stitched together with the same thread. It also laid the foundation for upcoming products.