Vedantu is India’s one of the best education platforms, known for creating one of the most sought after learning apps. Vedantu offers tutoring courses to young students from 3 years old to 18 years old, as well as preparation for competitive exams such as IIT-JEE, NEET, Commerce, CBSE, ICSE, and state exams such as Maharashtra boards. Each month, over 35 million users’ access Vedantu through its app and web.

Vedantu approached Auriga to work as extended design team and help in improving the user experience of the EdTech platform.

Problem Statement: Improve the lead conversion on competitive exam pages by 20-30%

How we helped

#Experience Re Design | #UX Research

We studied how Siksha, College duniya, Byjus, Toppr were able to provide better information and experience to the target users and brainstormed with Vedantu product team on the possible approaches. Based on the finalized apporach, we created a new information architecture for the pages which was reusable and scalable. We prepared the high fidelity wireframes and then did the visual design.

We then closely worked with Vedantu’s product team to translate the whole page into component based layout so that components can be reused at various page and help them launch the new design within three months.

Key Results

  • 75% more visitors
  • 34% more leads
  • 10% more sign ups

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