Pinkvilla is an online entertainment & lifestyle content portal, with an audience base of 60 M+ and 100k+ App Download. It has active user base in as many as 200 countries across the world. Pinkvilla app had an outdated look and were looking for a redesign to improve the engagement on the app and website.

How we helped


Auriga started with design audit and delve into data to find out how the product is being used over time and got insights about user behavior and challenges. Our usability expert reviewed customer journey, user experience and design elements of a product against a set of design principles framework.

We overcame legacy product experience and user pain points by transforming user journey, structure and experience of your product and

revamped the look & feel of Pinkvilla and made stunning visuals as per the emerging trends and propel the brand.


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