Pinkvilla is an online entertainment & lifestyle content portal, with an audience base of 60 M+ and 100k+ App Download. It has active user base in as many as 200 countries across the world. Pinkvilla app had an outdated look and were looking for a redesign to improve the engagement on the app and website.

How we helped

#ProductDesign

Auriga started with design audit and delve into data to find out how the product is being used over time and got insights about user behavior and challenges. Our usability expert reviewed customer journey, user experience and design elements of a product against a set of design principles framework.

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