Digital Risk Management

DRM – Digital Risk Management

How to stop Piracy, duplication of media files, art work, presentation, digital library collections ???
This is the one of the most prevalent problems faced by the authors. DRM is a system of solutions created or designed as a means to control the unauthorized duplication and illegal distribution of copyrighted digital media.

In todays’ world, for entertainment, to clear any doubt or to refer something we look after the digital content. There is very less tendency to purchase books, CDs, DVDs and lesser tendency to purchase them online. P2P services has destroyed the copyright of digital content. With the evolvement of web, duplication and piracy has become very easy.

As time required that author rights to be protected, many solutions evolved to counter this problem. Today there are a variety of mechanisms available to protect your streaming media content from being stolen. Some of these solutions require that plug-ins be installed on your streaming media server.
A few years ago sensing a market need, Microsoft’s Digital media division created a template by which Windows Media providers could protect and monetize their streaming media assets. DRM service providers are able to provide independent content creators, movie studios, record labels, or the marketing department of fortune 500 companies.

And how do they do monetize:
1. Make a Buy-Page for Your Content.
A “buy-page” helps you to distill what pieces of your offering need to be completed. On this page, you can decide how you want to sell your content, whether it is the Pay-Per-View, Token, or Subscription model. You can choose to sell your full-length movies each month for $9.99, for example, or assign a value of $2 to each token and make each movie worth 4 tokens. If your content lends itself to being watched offline at the customer’s pace, then you can make it available on a pay-per-view basis at, say, $5 per view, for example.

2. Pick the Appropriate License Rules for Your Business Model.
Modern DRM is sophisticated stuff, and the license rules are varied. You can decide how many times you want your content viewed by the purchaser and for how long and on how many PCs, etc. You can combine a variety of these License Usage rules to make a “business rule” that replicates your vision of how you want to do business on the Web or that matches your current business processes.

An obvious reason for the need of DRM is to support digital library collections, code and software development, distance education and networked collaboration among other applications.

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