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UX Research & Strategy

Know your users, create a product roadmap and define a holistic customer experience strategy aligned with your business goals

It is very critical to know your users and discover hidden nuances to see the big picture to start the project on the right foot and focus on what matters from the beginning. It requires diving deep into the market and most importantly in the mind of your users to eliminate guesswork and drafting a foolproof UX strategy by combining research data.

Get the “Bigger Picture”. Get the “Right Results”.

Learn more about brand vision, business goals, customers, product offerings, major competitors and your definition of product success.

Analyze your competitor’s product to understand how they are solving usability problems and where your product stands (Strength & Weakness).

Know the right audience, problems they face, their expectations from product and their decision-making process.

Testing your idea with actual users to know what works. What drives them to continue using your product – or stop using it?

Set a metrics to measure how your product is currently performing and define a goal for where you want it to be.

Prepare the product roadmap and vision for the user experience and a plan of tasks to achieve it.

We are here to help for your all experience design needs

Our work

Practo

Omega design system for Practo, a platform for quality healthcare

Product Design
User Research & Strategy
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Turno

Designed Mobile web experience for cargo EV financing platform

Product Design
User Research & Strategy
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Meesho

Elevated the marketplace experience of merchants

Product Design
User Research & Strategy
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Vedantu

Reimagined the experience for an EdTech platform to boost traffic, conversion and engagement

Product Design
User Research & Strategy
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Yes Bank

Designed a Insurance Management Platform for Yes Bank

Application Design
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Amnic

Enhancing Code-to-Cloud Workflows with Seamless User Experience

Product Design
User Experience and Design
View Case Study

Pinkvilla

Redesigned an Indian entertainment and fashion news platform

Application Design
User Experience and Design
View Case Study

Shyft

Revamped the User experience & Designed Mockups for Lifestyle driven healthcare (Web & Mobile App)

Design Audit
User Experience and Design
View Case Study

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