UX Research & Strategy
It is very critical to know your users and discover hidden nuances to see the big picture to start the project on the right foot and focus on what matters from the beginning. It requires diving deep into the market and most importantly in the mind of your users to eliminate guesswork and drafting a foolproof UX strategy by combining research data.
Created the design system for Practo, a platform for quality healthcare
Elevated the marketplace experience of merchants
Reimagined the experience for an EdTech platform to boost traffic, conversion and engagement