Augmented Reality (AR)

Challenge

Most of the tourist destinations have details/history associated with them and the new tourists find it difficult to have access to the right information while the returning tourists do not get anything new to see and thus are usually less excited. Tourism acts as a good source of revenue for the Government and thus there is an ever growing need to invent efficient solutions for it.

Summary

AR has a power to create a virtual world around us and let us experience it. We have used this power to create interactive experiences for tourists to make the travel and learning exciting and fun. We are working to create one of its kinds Digital Museums which are both interactive and informative. There are rules of gamification introduced for returning tourists to keep the excitement levels high. We have also planned the solutions such that there are elements of branding and sharing interwoven with the solution to make sure the visibility of the Tourist Destination is at global level.

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