Custom PJ


Like a digital project board, Pratiksha Jewelry team wanted to design a platform where users can put their custom jewelry ideas into one place. The customer can design Rings, Necklace, Earrings, Bracelets and select Stones/Diamonds from the wide variety.   It is a high-value purchase so it is quite critical to provide amazing user experience to showcase every detail about the product.


Ecommerce platform was developed on the open source Platform Magento 2.x. Following were the key customization –

  • Browsing Experience – Selection of Diamond and Gemstones depends on many attributes and Auriga developed a very intuitive interface for Searching, Filtering and viewing the product details.
  • Performance Optimization – Being a new player it was important to have the performance similar to the existing stabilized competitors and Auriga integrated the Elastic Search and Caching mechanism to deliver the desired results.
  • Sketchbook – Developed a Digital project board called Sketchbook for customers to put their custom jewelry ideas into one place. It was designed in the form of a guided questionnaire to make it very quick and easy for the customers.