Cutasu

Challenge

Client wanted to revolutionize the shirt buying experience for mens. Presenting all the configurations what a user needs while going for a tailormade shirt with a unique measurement technique, on a 5 inch mobile phone with a seamless checkout experience was no piece of cake.

The main challenges were-
  • Without complicating we wanted to enable users to design their own shirt from over 1 million combinations)
  • Users can customize fabric, sleeves, cuffs , collars and many other attributes to have the shirt custom designed for him.
  • Provide a rapid checkout experience for customers who don’t want to go in hassle of designing.
  • Provide users access to actual shirt designs on their screen when they are playing around with options to give them near actual look and feel for final product.

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