Goal was to have the best of Business News, Content Publishing Platform and Clutter free content delivery for readers. Website has an open architecture, where users are free to contribute to News. Client was looking for a Partner who can design intuitive and clean UI along with developing a Lightweight Web Application with robust CMS to manage content.
Auriga did research on existing UI Trends and Practices for Media platforms and designed entire user interface keeping in mind client’s goal. Smart algorithms were designed to deliver customized news as per user’s interest and developed a lightweight Front End and a very intuitive interface to write and publish news. Auriga developed an Analytics Dashboard for a range of useful analytics information to help client gain more insight about user engagement and website performance.